School of Food is a year-long educational curriculum for food and beverage small business owners, who partners with industry experts to lead discussions and workshops that helps their students walk-away with tangible next steps to help open and operate a food business.
We developed a set of flexible logos and brand guidelines for School of Food, to express the concept that School of Food is not a one size fits all business training program; but is customized uniquely for you.
The hand-lettered logos for School of Food were intentionally drawn with an organic line quality, much in the same way that every piece of fruit and vegetable is slightly unique and nonconforming.
When School of Food launched in 2016, we created 4 short videos to promote some of the speakers and the topics that would be covered in the first semester of School of Food workshops. The videos are meant to be short and to the point with several quick tips to the trade from some of the best advisors.
We worked with local beatboxer Max Bent to create a custom rhythm for the sound of School of Food. The soundtrack was entirely created by Max using his mouth as the only instrument. The playful tune bounces around and pops as it creates an exciting and moody vibe for all School of Food videos.
All animations, titles, illustrations, videography, and storyboards were completed by a one man crew at STUCKEY Design.
Building your team!
Erik Bruner Yang, of Maketto and Toki Underground, gives invaluable tips on how to build a team that is with you for the long run as part of your family.
Defining your mission!
Learn from Danielle Vogel, of Glen’s Garden Market in Washington D.C., how to live, work, and grow your mission into a success.
Crafting the perfect pitch!
Jeffrey Cherry, of Conscious Venture Lab, tells us what parts of a business need to come across in any pitch, whether in an elevator or a board room.
Investability!
Learn from Caesar Layton, of Cultivate Ventures, how to go after dollars for your business concept and what investors are looking for.
MailChimp E-blasts, Facebook campaigns, Instagram posts, and branded web content for the School of Food Passport and Ebook were pushed out to local food entrepreneurs in the Mid-Atlantic.
The School of Food Passport provides unlimited access to every workshop, panel discussion, and networking opportunity that is offered for a full school year.
As a passport holder, you are a part of a supportive entrepreneurial community that has access to concrete business resources and growth opportunities abound. That’s what makes School of Food truly unique (and what you simply can’t get by attending only a workshop or two)!
Passport Sale.
With simple calls to action, these ads were targeted on Facebook to folks who have an interest in starting or growing their own small food business in the Baltimore area and would benefit from a semester or two at School of Food.
The e-book, “Start your own food business: From idea to operations in less than a year,” is a step-by-step guide to creating, launching, and scaling a successful food business.
Starting with the basics (defining a mission, crafting your pitch), moving into the nitty gritty (financial forecasting, accounting, health code regulations) and ending, of course, with all the fun stuff (branding, distribution, promotion). Read the e-book here.
Getting Started.
Featuring images from workshops and site visits to local food producers, these ads were accompanied by a call to action to sign up with your email for more information about School of Food, and receive a free download of the e-book “Getting Started”.
